Sly John's Lab is the imaginative younger sibling of the established niche house M.INT, launched in 2022 by Serge and Helen Mints — passionate fragrance collectors with a conviction that exceptional perfumery should be within reach of the next generation of scent lovers. The brand takes its name and identity from "Sly John," a cunning and creative figure who listens, experiments, and crafts precisely what people are searching for: something fresh, something floral, something unique. The first collection of seven fragrances was developed over two years in collaboration with four internationally acclaimed perfumers — including Dominique Moellhausen and Frank Voelkl — resulting in compositions that are elegant, non-banal, and made for people who treat fragrance as a form of self-expression. With a guiding philosophy of "People for People," Sly John's Lab brings modern niche perfumery to a broader audience without compromising on quality.