Simone Andreoli is an Italian perfumer and founder of his eponymous house, born in Carpi in 1990, whose passion for fragrance began at the age of eight during a family visit to the perfumers' workshops of Provence. That early encounter proved defining: he later trained formally in Grasse before returning to Italy with a clear vision. In 2014, he launched his brand alongside business partner Alberto Gaiti under the concept of the "Diario Olfattivo" — the olfactory diary. Every creation is an entry: a personal travel memory, a moment from a specific place and time, translated into scent by Andreoli himself, who remains the sole nose behind every composition. The result is a collection of exclusively unisex fragrances — presented in high-concentration formulations — that range from the tropical vibrancy of Malibu Bay to the nocturnal depth of a desert night. Accessible luxury made in Italy, for those who believe a fragrance should take you somewhere.