Panouge Paris traces its origins to 1947, when the company was founded in Paris under the name Parfums Lavarenne, specialising in essential oil production. For three decades it developed its own fragrance lines before undergoing a transformation in 1984, adopting the name Panouge — an acronym for "Parfums Nouvelle Génération," or New Generation Perfumes — and establishing itself as a Maison de Parfums. After decades building expertise and credibility as the parent company of iconic brands including Isabey, Jacques Fath, and Masaki Paris, Panouge earned the legitimacy to launch its own selective collection under the Panouge Paris name. Creative Director Rania Naim leads two distinct lines: the Perle Rare Collection, a neo-classical homage to Parisian elegance crafted for a discerning clientele; and the Matières Libres Collection, a minimalist expression of complete creative freedom, where perfumers are given carte blanche to compose without restraint. Refined, Parisian, and deeply rooted in French fragrance heritage.