Founded in Istanbul in 2012 by Mert Güzel and Murat Katran, Nishane is the first niche perfume brand born in Istanbul to be celebrated globally. The name — meaning mark, sign, or symbol in Turkish — sets the tone for a house that treats fragrance as storytelling. Both founders came from outside the perfume world: Güzel from luxury publishing, Katran from the steel export industry, where his travels across the Gulf introduced him to oud and ignited an obsession with scent. Together they created a brand deeply anchored in Istanbul's identity — a city that has served as a bridge between East and West for millennia. Each Nishane collection is built around a narrative first: from the Shadow Play Trilogy inspired by traditional Turkish shadow theatre, to the Rumi Collection drawing on the poetry of the 13th-century mystic. With all fragrances presented as Extrait de Parfum and created by some of the world's finest noses, Nishane delivers olfactory experiences of exceptional depth and longevity.