Jacques Zolty is a French photographer and former fashion model who, captivated by the natural beauty of Saint Barthélemy in the Caribbean, relocated to Gustavia and made the island his home and his muse. After creating his first personal fragrance in 1995 to capture the island's unique charm — and finding it quickly became sought-after among friends and celebrities — he developed his first professional fragrance line in 2005, with eight compositions designed to bottle the spirit of Saint Barth's lifestyle. His namesake fragrance brand celebrates the island's understated elegance, freedom, warmth, and joie de vivre. In 2014, the brand was acquired by Roberto Drago of Laboratorio Olfattivo, who partnered with celebrated perfumers including Cécile Zarokian to expand the collection. Today, the brand has a presence in luxury hotels and boutiques across Monaco, St. Tropez, Cannes, Mykonos, and Formentera — wherever the art of living beautifully is understood.